On my last holiday, I got to go book-shopping in the US. One of the books I picked up is Invisible Influence: The Hidden Forces That Shape Behavior by Jonah Berger. A very current topic today, where there is a growing group of so-called “influencers”. Berger explains why brands work with them and many other influences that shape our behavior in disguise. By creating a better understanding of the power of influence, you will be able to better balance embracing and resisting it. Today’s blog covers some of the invisible influences Berger elaborates on in the book as well as a short review.