Not too long ago, I read Bigger Than This: How To Turn Any Venture Into an Admired Brand by Fabian Geyrhalter. He is the author of the bestseller How to Launch a Brand, in the process of creating a strong brand and the mishaps. Geyrhalter is a renowned brand strategist and founder of a consultancy firm specializing in turning ventures into brands. His columns and work have also been published by many, including Forbes, the Washington Post, and the Huffington Post. His graphic design work is award winning and he is very successful in this field of work. In this blog, I will share with you my review and interesting ideas covered in the book.